The Department of Management Studies (DMS) recently hosted a thought-provoking panel discussion titled “NextGen Marketing: Strategic Insights for Engaging Youth Audiences” on 21 March, 2024. The event aimed to provide students with practical insights into contemporary marketing strategies tailored specifically for engaging youth audiences.
As part of this experiential learning initiative, students were given the opportunity to participate in a mock panel discussion. After a rigorous selection process that involved interviews with 15 talented candidates, four distinguished panelists and one moderator were chosen to lead the discussion.
Ms. Sneha, assumed the role of the moderator for the event. Joining her were Mr. Aman, Mr. Vikram, Ms. Shruti, and Ms. Aranya, each representing diverse industries and bringing unique perspectives to the table.
Throughout the discussion, the panelists delved into various aspects of NextGen marketing strategies, sharing valuable insights and real-world examples from their respective fields. From the utilization of social media platforms to the importance of experiential marketing, the conversation explored innovative approaches to capturing the attention and loyalty of youth audiences.
At the conclusion of the event, Ms. Aranya was recognized as the best panelist by the judges, earning her a well-deserved trophy. Additionally, all participants were acknowledged for their exceptional performances and received certificates of participation.
