Journal Publications
Sr. no. FACULTY NAME DEPARTMENT TITLE OF THE PAPER SCIE/ESCI/SCOPUS JOURNAL NAME AND IMPACT FACTOR DATE OF PUBLICATION
1 Dr. Tanu BBA A study to check and analyze the Correlation between
Operational Performance with Operational Risk in
selected Banks of India
International Journal of Mechanical Engineering 2021
2 Dr. Pooja Gupta BBA FII & Stock Market Volatility In Regard To NSE Nifty: An Analysis from April 2006-March 2020 Using Arch Family Model ANVESAK (UGC) 2022
3 Dr. Pooja Gupta BBA “FII Flows and Indian Capital Market: A Periodically Comparative Study on NSE Nifty Sectoral Indices Orissa Journal of Commerce (UGC) 2022
4 Dr. Pooja Gupta BBA A study on relationship between Market Returns and Institutional Investor’s in Indian context IOSR Journal of Business and Management 2022
5 Ms. Preeti Dahiya BBA A Study on challenges and performance of women entrepreneurship in MSME’s with special reference to Haryana ANVESAK – UGC Care Listed January – June 2022
6 Ms. Shivani Shukla BBA A Study on Factors Affecting Brand Preference: An Empirical Approach Journal of Xidian University 2022
7 Ms. Shivani Shukla BBA Factors Influencing Saving Habits among Individuals: A Study of Northern India International Journal of Scientific Research in Engineering and Management (IJSREM) 2022
8 Ms. Shivani Shukla BBA Impact on the sales of automobile industries during COVID-19. International Journal of Scientific Research in Engineering and Management (IJSREM) 2022
9 Dr. Tanu BBA Evaluation of sustainability of non
Special category states of India
Urban India 2023
10 Dr. Anju BBA Leveraging Digital Marketing for Business Growth: Case study of Alpha Solutions Pvt. Ltd European Chemical Bulletin 2023
11 Dr. Anju BBA Assessment of Financial Literacy among Business Students European Chemical Bulletin 2023
12 Ms. Shivani Shukla BBA Factors Enabling The Shift From Unorganized To Organized Retail Sector Through Mobile Payments Academy of marketing studies Journal 2023
13 Omesh Chadha BBA Factors Enabling The Shift From Unorganized To Organized Retail Sector Through Mobile Payments Academy of marketing studies Journal 2023
14 Ms. Shivani Shukla BBA Corporate Social Responsibility In Information And Technology Sector: A Case Study Of Wipro Academy of Marketing studies Journal 2024
15 Ms. Shivani Shukla BBA An Exploratory Study On Different Factors Influencing The Continuance Intention Of The Consumer Towards Digital Payment Systems Academy of Marketing studies Journal 2024
16 Omesh Chadha BBA Corporate Social Responsibility In Information And Technology Sector: A Case Study Of Wipro Academy of Marketing studies Journal 2024
Book Chapters
S.No. Faculty Name Department BOOK NAME Date of Publication
1 Dr. Pooja Gupta BBA Farsighted Fusion: Fostering Collaboration Across Disciplines 2023
2 Dr. Tanu BBA Vision of Self Reliance Bharat: A$5 Trillion economy 2023
3 Dr. Tanu BBA Research Issues in Business, Economics 7& Management 2023
4 Ms. Preeti Dahiya BBA Title of the Book: India@75: Research and Development 2023
5 Dr. Anju BBA Solidarity in Fragmented Global: Unveiling Vasudev Kutumbakamin Modern Society

India@75: Research and Development

2023
6 Dr. Anju BBA Digital India: Navigating Challenges and Embracing Opportunities

India@75: Research and Development

2023
7 Dr. Anju BBA From Legacy to Luminary: Illuminating India’s Path to Digital India through the radiant Digitalization of Government Processes and Services

India@75: Research and Development

2023
8 Dr. Suman Rani BBA Farsighted Fusion: Fostering Collaboration Across Disciplines 2023
9 Ms. Jyotsna BBA From Legacy to Luminary: Illuminating India’s Path to Digital India through the radiant Digitalization of Government Processes and Services

India@75: Research and Development

2023
10 Dr. Tanu BBA Money Management and Indian Economy-First Edition 2024
11 Ms. Preeti Dahiya BBA Chapter Name: Artificial Intelligence for Sustainable Agricultural Practices in Handbook of Artificial Intelligence Applications for Industrial Sustainability Concepts and Practical Examples 2024
12 Dr. Anju BBA FinTech Frontier: Navigating the New Horizons and Challenges for Startups

Business Drivers in Promoting Digital Detoxification

DOI: 10.4018/979-8-3693-1107-3.ch009

2024
13 Dr. Anju BBA Central Bank Digital Currency: Exploring the Journey, Benefits and Challenges

Money Management and Indian Economy

2024
14 Ms. Jyotsna BBA The Critical Role and repercussions of Artificial Intelligence in Commodification of the Educational System

Exploring Artificial Intelligence Applications, Challenges and Future Trends

2024
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